The Entrepreneurial Lawyer’s Blog

Stay connected with the latest commercial and business law news from Soden & Steinberger.


July 31, 2017

What Marketing Systems Should You Establish for a Franchisee?

In case you haven’t noticed, we’re in the midst of a marketing revolution. With the rise of social media, video, and whatever the next new platform brewing below the surface is, businesses can easily get overwhelmed when putting together a marketing plan. Yet, effective marketing becomes increasingly important in the face of stiff competition and crowded marketplaces.

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July 11, 2017

Red Flags in the FDD—What to Watch out For

So you’ve found a franchise you want to buy into and are eager to jumpstart the process. Then comes navigating all the paperwork. At this point, you’ll be introduced to the Franchise Disclosure Document (FDD). If you’ve never studied law, this is likely the most legalese you’ve ever seen.

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June 27, 2017

How to Read the FDD’s Financial Performance Representations

Let’s be frank for a moment. The Financial Performance Representations, item #19 in the FDD, carry serious weight in determining if you purchase a franchise. It addresses the burning question driving every prospective buyer, “How much will I make running this franchise?”

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June 20, 2017

3 Franchise Growth Industries to Watch

As business men and women, we’re always on the hunt for the “next best thing.” But once we venture into the franchise world, we need to balance the necessity of a proven model without crossing the line into an outdated business plan. After all, no one would have wanted to buy into a Blockbuster franchise on the eve of Netflix and Redbox emerging into the marketplace.

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