The Entrepreneurial Lawyer’s Blog

Stay connected with the latest commercial and business law news from Soden & Steinberger.


July 7, 2016

My First 3 Years as a Co-Franchisor in Review

PLAYLive, the innovative gaming franchise I am a minority owner of, is rapidly approaching its third year. As any franchisor knows, launching a new franchise brings an oscillating journey filled with learning curves, small wins, and hard work.

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June 14, 2016

Lean Franchise: How to Grow Your Franchise Business

Evolving your current business into a thriving franchise is a more comprehensive process than most business owners realize. At its core, you are transitioning from selling your current products, such as bagels, to selling and training individuals on the dream of running your current business model. That’s a dramatic shift from your current role.

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June 2, 2016

3 Common Pitfalls of Your Trademark Application

Protecting the name of your business is a vital step toward franchising. It also has other important business implications. Think of it as the modern-day version of staking claim to land in the wild west. By trademarking your brand, you’re defending a key asset of your business. It’s the declaration that this belongs to you, and you are putting down business roots under this particular banner.

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May 17, 2016

PLAYLive Lesson: Validating the Business Model

When your business reaches a certain size, it’s only natural to explore options for extensive growth and scale. With PLAYLive, we chose the franchising model. The ability to scale without fronting the capital for each unit and the ease of spreading to different regions combined with the other benefits of franchising made it the best route.

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