The Entrepreneurial Lawyer’s Blog

Viewing posts for the category Franchising

July 31, 2017

What Marketing Systems Should You Establish for a Franchisee?

In case you haven’t noticed, we’re in the midst of a marketing revolution. With the rise of social media, video, and whatever the next new platform brewing below the surface is, businesses can easily get overwhelmed when putting together a marketing plan. Yet, effective marketing becomes increasingly important in the face of stiff competition and crowded marketplaces.

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July 11, 2017

Red Flags in the FDD—What to Watch out For

So you’ve found a franchise you want to buy into and are eager to jumpstart the process. Then comes navigating all the paperwork. At this point, you’ll be introduced to the Franchise Disclosure Document (FDD). If you’ve never studied law, this is likely the most legalese you’ve ever seen.

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April 3, 2017

Franchisees—Understanding Your Exit Strategy

You need an exit strategy. It’s as plain as day, yet most new franchisees never address the idea of leaving their business one day. All the excitement centers on opening and growing. It’s a different, but mandatory, approach to open their franchise unit with the end in mind.

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March 28, 2017

Choosing Which Law to Use When Creating Your Franchise Agreement

It might sound funny to read, “Choose which law you want to enforce,” but for franchises expanding outside of their state of origin, there comes a moment when a franchisor needs to choose which law to apply in the FDD. This isn’t an arbitrary look at the laws governing a state. Instead it’s a moment of conflict, weighing the franchisor’s home state law against the state law where they are expanding their enterprise.

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