It’s no secret that business often outpaces local regulations, city ordinances, or zoning regulations. When reviewing the rapid advance of the tech space or the current litigation following the mass spread of companies such as AirBnB or Uber, it’s apparent that many laws just haven’t caught up to today’s diverse business world. 

It’s hard to consider certain possibilities in our life. Whether it’s creating a will, designing an exit plan, or getting affairs in order, people naturally stray away from activities that have to do with their potential demise or disability in the future. I admit planning for the possible early end to your life is never an ideal prospect.

Sitting down to the final contract signing with a franchisee marks an important moment in a franchisor’s path to growing their business. Despite the anticipation and relief between all involved parties, it’s more like the team gearing up at the starting line as opposed to crossing the finish. 

Ultimately, the defining factor when reviewing territory comes down to a single question: “Do you have a large enough customer base to be successful?” While there are several components to that question, this is what you are looking to determine.