Evolving your current business into a thriving franchise is a more comprehensive process than most business owners realize. At its core, you are transitioning from selling your current products, such as bagels, to selling and training individuals on the dream of running your current business model. That’s a dramatic shift from your current role.

Protecting the name of your business is a vital step toward franchising. It also has other important business implications. Think of it as the modern-day version of staking claim to land in the wild west. By trademarking your brand, you’re defending a key asset of your business. It’s the declaration that this belongs to you, and you are putting down business roots under this particular banner.