February 21, 2017
Are Public Figures an Asset to Your Franchise?
We’ve all taken note when a celebrity comes to the stage for a product. How could you forget the iconic Air Jordans that dominated streets in the 80s and 90s? Every time you pass Chanel at the mall, images of Nicole Kidman in a stunning pink gown running through the streets of New York come to mind. Recently you might have even given Wild Turkey’s bourbon a second chance based on Matthew McConaughey’s behind-the-scenes look at the distillery.