We’ve all taken note when a celebrity comes to the stage for a product. How could you forget the iconic Air Jordans that dominated streets in the 80s and 90s? Every time you pass Chanel at the mall, images of Nicole Kidman in a stunning pink gown running through the streets of New York come to mind. Recently you might have even given Wild Turkey’s bourbon a second chance based on Matthew McConaughey’s behind-the-scenes look at the distillery. 

California’s recent legalization of recreational marijuana caused a giant stir in the business world. With any high-growth industry, entrepreneurs are forming what’s being referred to as the “green rush” to stake roots in the country’s most populous state. Some would argue it’s the most motivated effort we’ve seen from this community since the sixties.