So you’ve found a franchise you want to buy into and are eager to jumpstart the process. Then comes navigating all the paperwork. At this point, you’ll be introduced to the Franchise Disclosure Document (FDD). If you’ve never studied law, this is likely the most legalese you’ve ever seen.

You need an exit strategy. It’s as plain as day, yet most new franchisees never address the idea of leaving their business one day. All the excitement centers on opening and growing. It’s a different, but mandatory, approach to open their franchise unit with the end in mind.

It might sound funny to read, “Choose which law you want to enforce,” but for franchises expanding outside of their state of origin, there comes a moment when a franchisor needs to choose which law to apply in the FDD. This isn’t an arbitrary look at the laws governing a state. Instead it’s a moment of conflict, weighing the franchisor’s home state law against the state law where they are expanding their enterprise.

We’ve all taken note when a celebrity comes to the stage for a product. How could you forget the iconic Air Jordans that dominated streets in the 80s and 90s? Every time you pass Chanel at the mall, images of Nicole Kidman in a stunning pink gown running through the streets of New York come to mind. Recently you might have even given Wild Turkey’s bourbon a second chance based on Matthew McConaughey’s behind-the-scenes look at the distillery.