Frustration runs prevalent when, as a franchisor, you invest a lot of time and money courting a prospective franchisee only to have the deal blow up in the final stages.

The temptation to go national out of the gate when launching a new franchise will be strong. If you haven’t filed in a registration or filing state, you are not allowed to talk to interested parties in that state. Even for a small operation, the possibility of turning away prospects in a neighboring state will leave a bad taste behind.

Evolving your current business into a thriving franchise is a more comprehensive process than most business owners realize. At its core, you are transitioning from selling your current products, such as bagels, to selling and training individuals on the dream of running your current business model. That’s a dramatic shift from your current role.

When your business reaches a certain size, it’s only natural to explore options for extensive growth and scale. With PLAYLive, we chose the franchising model. The ability to scale without fronting the capital for each unit and the ease of spreading to different regions combined with the other benefits of franchising made it the best route.