As a franchise lawyer, I see the incredible value for business owners to take a proven business model and rapidly expand through franchising. It also builds in revenue streams and places dedicated individuals at the helm of each individual franchise unit.

Franchisors that are serious about developing additional revenue streams in their franchise will ultimately explore proprietary products. By creating new products either under the brand or as a stand-alone entity, franchisors can sell and distribute their own products to franchisees.

It’s not unheard of to have a prospective franchisor disheartened at the volume of work needed to franchise property. I’ve had a few come through my office over the years. 

Every now and then I have a prospective franchisor that wants to consider licensing as an alternative to the formal franchising process. I understand their motives. At first glance, licensing looks like a faster, lower cost and less extensive process.