The Entrepreneurial Lawyer’s Blog

Viewing posts for the category Licensing

January 18, 2016

Trademarks for Proprietary Products—What You Need to Know

Franchisors that are serious about developing additional revenue streams in their franchise will ultimately explore proprietary products. By creating new products either under the brand or as a stand-alone entity, franchisors can sell and distribute their own products to franchisees.


May 28, 2015

Franchising vs. Licensing

Every now and then I have a prospective franchisor that wants to consider licensing as an alternative to the formal franchising process. I understand their motives. At first glance, licensing looks like a faster, lower cost and less extensive process.